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RESUME

Skills

Summary

 

  • 13+ years hands-on UX/UI Design leadership.

  • Diverse experience with start ups, design agencies and tech companies.

  • Leading Product Design at remote first companies on distributed, cross functional teams.

  • Applying data driven design and research insights. 

  • Experienced at integrating Design and rapid iterative testing into Agile and Kanban sprints.

  • Mentoring team members and implementing Design and Research best practise.

User-centered Design

Interaction Design

Interactive Protoyping​

Wireframing

User Task Flows

User Journey Mapping

Storyboarding

Agile UX

Cross Platform UX
Persona Creation

UI Design

Responsive Design

Usability Testing

Remote Testing

Qualitative Research

Ethnographic Research​

​

Tools:
Contract and Perm Roles

Experience​

 

Booking.com 
Product Design Lead
October 2019 - Present

  • Hands-on Product Design Lead from concept through to final design.

  • Reported to Director of Product to define the In-trip experience.

  • Cross functional team including Research, UX Writer and Eng.

Receipt Bank 
Product Design Lead
October 2018 - September 2019

  • Supporting the team's mission to make bookkeeping effortless.

  • Responsible for introducing Bank data into Receipt Bank product.

  • Design leadership and cross functional team collaboration.

Curve
Head of Design - contract 
June 2018 - October 2018

Figma
Sketch

Balsamiq

Visio

InDesign

Photoshop

Omnigraffle

Azure

 

Ovo

Tobii
 

Jira
Pivotal
Slack

Trello

​

SPSS
Excel

Tobii


Drupal
Zope
HTML/CSS

VBScript
PHP

MySQL

 

  • Re-thinking the onboarding flow, adding Amex and new Product tiers.

  • Conducting in-depth user research/applying insights to rectify iterative design.

  • Responsible for Design and Research process, team leadership + cross functional team mentorship.

Hypothesis
Head of Design
June 2017 - 2018

Leading and delivering on complex UX/UI challenges for the Hypothesis client. Developing brand configuration settings and improving the universality of Hypothesis for our partners. Presenting design work at academic conferences and publishing industry events.
Running usability research to gain product feedback and insights.

Nest/Google Home
Product Designer - Contract
January 2017 - June 2017 

Designer for Nest Automated iOT mobile and cross platform devices.
Collaborative design, review and ideation of Nest Secure Home and Thermostat Products. Regular feedback and review sessions with Design, Eng, PM and Senior Directors @ Nest.

Yubl - Social network
UX Manager/Researcher - Contract
Sept 2015 - Dec 2016 - 1 year 4 months

Design Lead and Product Owner on a suite of tools to allow brand partners to create and manage assets and content, an analytics and data visualisation tool and a content moderation app.
Extensive user testing across all products including iOS and Android. Started and grew the User Research team.

McKinsey & Company
Consultant at McKinsey Digital Labs
Sept 2014 - Sept 2015 - 1 year 1 month

Part of a global team that works hand-in-hand with McKinsey business executives and consultants to offer UX consulting and custom digital prototypes and designs that work across form factors (mobile and desktop) using the latest cloud, mobile and big data technologies. 

Facilitated Design Hackathons in Munich and Milan with clients.

Google
Senior Designer - Contract
Mar 2014 - Sept 2014 - 7 months

Taking a high level product brief and owning the design process end-to-end from concept, through discovery to research/user validation and shipping final design. Worked closely with Software Engineering team and cross functional team members across Product and Eng.

Alfresco
Lead UX Designer - Contract
July 2013 - March 2014 - 9 months

Lead UX Architect and Designer at an open source enterprise CMS company.

Delivered detailed wireframes and schematics of the user flow and application screens and behaviour.
Worked closely with Visual Designers, Product Managers and UI Developers to ensure user centered and best practise UX.
Key role in product requirement and detailed feature set definition, sprint planning and scoping requirements.
Maintained detailed specifications of the application on an internal wiki.
Created user personas to inform the user centered design process.
Conducted customer interviews for persona validation, and to ensure user centered design for MVP.

Intel - Bay Area
Sr. Mobile UX Designer
Nov 2012 - July 2013 - 9 months

Part of the smart devices innovation group, responsible for designing innovative experiences for media/imaging applications for current and next generation mobile phones and tablets.

Razorfish - London 
Sr. Interaction Designer - Contract
​June 2012 – Nov 2012 - 6 months

​UX Design and IA for Facebook apps, Mobile apps and Marketing sites.
Worked collaboratively with creative directors, business analysts and developers. Clients included Audi, McDonalds, Emirates and Amnesty International. Provided sketches, wireframe documentation and site maps as per project requirements. 

Cross Current Inc. - Portland Oregon
UX/UI Design Lead - Contract
Sept 2011 - May 2012 - 4 months

​UX Design at medical billing software start up. Provided visual designs for task management, billing, reporting and dashboard .net/Silverlight application. Worked collaboratively alongside developers in an Agile environment to ensure a great user experience and coherent visual identity.

Bupa - London
Lead Mobile UX Designer - Contract

April 2011 - Sept 2011 - 5 months

UX and Interaction Design lead for 'Smart Running'/Fitness iOS app for major UK Healthcare company. Worked along side team of iOS developers, visual designers, physiotherapists and client stakeholders. Performed user testing against paper prototype and applied insights to concept validation and design and UX improvement. Conducted stakeholder interviews across the global organization to improve brand and UX standards.

Vodafone/SapientNitro 
Sr. UX Designer - Contract

January 2011 - April 2011 - 4 months

Designed UX for mobile-web application for Vodafone.co.uk.
Delivered screens for mobile usage and billing application. Design was responsive across a range of mobile devices.
Wireframed account migration and subscription services.

MTV - London
Sr. UX Designer and Researcher - Contract

September 2010 - December 2010 - 4 months

Planned and conducted user research with Ovo Usability Lab Software and Tobii eye tracking for MTV's new Video On Demand service. Delivered detailed usability reports to MTV of findings and recommendations.
Conducted end user workshops including diary studies and workshops for MTV. Planned, conducted and analyzed (SPSS) web-based quantitative surveys for Sky and MTV. Completed a taxonomy and UX Audit for BBC Radio 3.

CMD Agency - Portland
Sr. Interaction Designer

May 2010 - Sep 2010 - 5 months

UX Designer for ASUS laptop microsite. New project range necessitated redesign. Deliverables included storyboards, sketches and hi-fidelity wireframes of core user journeys, landing and sub pages for the microsite.
Revised the email communications for the Intel Software development group. Conducted stakeholder interviews with key business units, wrote report and recommendations brief. Wireframed revised html email templates.

Skype - London
Sr. Interaction Designer

January 2010 - April 2010 - 4 months

Worked on the interaction design and IA for the redesign of Skype.com
Produced site architecture, wireframes and user flows.
Worked on a pricing configurator for Skype’s Pay As You Go plans.
Redesigned Skype Mobile pages to incorporate new carriers and handsets

Directgov - London
Sr. UX Designer - Contract

September 2009 - Dec 2009 - 4 months

Acted as an internal UX consultant for mobile and web products across government. Designed site architecture, personas, visual design and front end development for http://innovate.direct.gov.uk built in Drupal.
Designed an iphone application and widget generator for Job Centre Plus
Designed the IA/UX for Data.gov.uk – the UK Government Linked Data initative.

Adobe - San Francisco Bay Area
Sr. Experience Designer - Contract

Sept 2009 - Aug 2009 - 5 months

Re-designing the desktop AIR application and notifer for Acrobat.com's online word processor and document management tool. Designing the upgrade experience in ConnectNow, a virtual meeting room/collaboration space. Deliverables included user flows, storyboards, sketches, hi-fidelity wireframes and visual design comps. Team members included Product Managers, Visual Designers, Technical Architects, User researchers, Product Marketing and User Experience Designers.

Microsoft, UK
Sr. Experience Designer - Contract

2008

Designed an interactive tool to explain and increase software deployment amongst clinicians and IT professionals in the NHS.
Designed a look up tool for regional Health Authorities regarding Enterprise Agreement Licensing and software coverage.
Deliverables included annotated wireframes and an interactive prototype.
Team members included internal MS stakeholders, external creative, web development agencies and a technical writer.

Razorfish - NYC
Sr. UX Designer

2006-2008 - 2 years

Planned and conducted user research for the ‘Build Your Own Card’ product customization tool for Capital One. Delivered a comprehensive deck of wireframes, site maps and story boards. Rethinking/Redesigning Capital One’s Account Services and Online Bill Pay. UX designer for Conde Net’s Flip.com social networking site and Facebook application.
Concepting and wireframes for Disney.com and Disney Honeymoon re-design. IA on Newsbreakr.com, a citizen journalism and Google maps mash up. Gestural Design project for Ford showrooms on Microsoft Surface.

Digitas/Modem Media - San Francisco
UX Designer

2005-2006 - 1 yr

Responsible for overhauling the interaction design for Safeway.com. Deliverables included task flows and wireframes for the check out, shopping cart, registration and delivery booking.
Conceptual development for a MS Vista product advisor and Enbrel.com pharmaceutical portal’s patient support initiative.

Education
Middlesex University London

MA, Design for Interactive Media

University College London, Univ. of London

BSc 1st Class Hons., Psychology

 

 

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